UK dairy company Arla commissioned ‘Man-Fur Coat’ to promote the launch of its new product Wing-co, a chocolate milk drink aimed at men. This new product chocolate milk drink contains 40 per cent more protein directed at men in their 30s and 40s.
The £2,499 ($3,800) coat is entirely made from over a million strands of male chest hair. It took more than 200 hours for English designers to weave this fashionable fur coat. Arla believes British men have been “manning down” over the years, this new coat is a wake-up call for the nation’s gents and also make them feel proud of their manliness, instead of repressing it.